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How to Dress Like NewJeans: Quick Guide to Their Best Street Style Looks
Did you know that K-pop sensation NewJeans’ fashion influence reaches over 5.6 million TikTok followers, with their style inspiring countless videos across the internet?
Surprisingly, this rookie group has skyrocketed to success, breaking the Guinness World Record for “Fastest K-pop act to reach 1 billion streams on Spotify” in just 219 days—with fewer than 7 songs in their discography at the time. Their newjeans fashion kpop esthetic has captivated global audiences, connecting with over 21 million monthly Spotify listeners worldwide. From their signature newjeans airport fashion moments to their distinctive newjeans fashion style on and off stage, these rising stars have made an undeniable impact. Not only has each member landed global brand ambassadorships with luxury powerhouses like Chanel, Gucci, Burberry, Dior, and Louis Vuitton, but they’ve also created a distinctive collection of newjeans outfits that fans everywhere want to emulate.
In this guide, we’ll break down exactly how you can recreate their iconic looks, explore the elements that make their style so appealing, and show you how to incorporate their Y2K-inspired esthetic into your own wardrobe. Let’s dive into the world of NewJeans fashion!
Understanding the NewJeans Esthetic
NewJeans has emerged as a defining force in the revival of Y2K esthetics within the K-pop industry, creating a unique visual identity that sets them apart from other groups. Their distinctive approach to fashion has captured the imagination of fans worldwide, establishing them as style icons for a new generation.
The Y2K revival and its influence
The Y2K style, originally popular around the year 2000, has experienced a significant resurgence in recent years. This revival gained momentum during the pandemic when people began reminiscing about simpler times before global health concerns. Initially embraced by the generation born between 1984 and 1995, today’s Generation Z (born 1995-2009) is driving the second wave of Y2K fashion.
What makes this current iteration of Y2K fashion unique is how it differs from its predecessor. While the original trend emerged from millennium bug anxiety, today’s version is more deliberately designed and manufactured. NewJeans has become a symbol of this Y2K fashion revival in South Korea, presenting a representative style that resonates across generations.
Key elements of the Y2K esthetic include:
- Vibrant, highly saturated colors reflecting vitality and creativity
- Futuristic technology references
- An optimistic spirit that rejects dull, dreary esthetics
- Baggy clothing, low-rise pants, and chunky footwear
How NewJeans blends retro with modern
Notably, NewJeans doesn’t simply copy Y2K fashion—they reimagine it. Their stylist, Choi Yumi, explained in an interview with British Vogue that she deliberately blends nostalgic elements with pieces from contemporary designers like Kiko Kostadinov, Martine Rose, and Marine Serre. This approach creates a distinctive newjeans fashion style that feels both familiar yet fresh.
The group’s esthetic has been described by Edith Winslow of Vogue Australia as a combination of “bold pieces, contemporary designers, and the confidence to pull it all off”. Furthermore, their look incorporates elements from several modern trends, including gorpcore and blokecore, demonstrating how they skillfully bridge different fashion eras.
Beyond fashion, this blend extends to their music. Jon Caramanica of The New York Times notes that “The production is sensuous and restrained […] NewJeans deploys its contemporary reference points in service of a throwback idea”. This harmony between past and present creates a cohesive esthetic experience across all aspects of their brand.
Why their style resonates with Gen Z
Generation Z has embraced newjeans fashion inspo enthusiastically, primarily because it reflects their values and experiences. Under the impact of rapidly developing internet culture and digital media, Gen Z often faces pressure from school, interpersonal relationships, and an uncertain future. The Y2K esthetic offers them both nostalgia and a momentary escape.
Additionally, Gen Z’s approach to fashion differs fundamentally from previous generations. Rather than following fashion rules, they “deconstruct, remix, and subvert them”. This aligns perfectly with NewJeans’ experimental yet accessible style. Their fashion isn’t about finding one identity—it’s about having the freedom to try every identity, one outfit at a time.
The quintet’s Y2K-inspired fashion sense has earned them instant recognition, with their styling contributing significantly to their girl-next-door image. This represents what Azrin Tan called “a stark shift away from the usually high-octane esthetic” of contemporary K-pop groups. Instead of elaborate, high-concept looks, NewJeans presents a more achievable yet still stylish alternative that resonates with everyday fans.
Julian Bartolome of Inquirer Super notes that the members have “established themselves as modern-teen style icons”, confirming their influence extends beyond music into cultural leadership. Their newjeans airport fashion moments and casual appearances continue to inspire countless outfit recreations across social media platforms.
Signature Street Style Elements
The wardrobes of NewJeans members serve as perfect showcases for their signature style elements. What makes their fashion truly stand out is how they combine classic Y2K staples with contemporary pieces to create looks that feel both nostalgic yet fresh.
Baggy jeans and low-rise pants
As their name suggests, denim plays a central role in newjeans fashion. The group primarily favors baggy jeans and low-rise pants that create relaxed, comfortable silhouettes. These oversized bottoms have become a hallmark of their esthetic, with members often sporting wide-leg jeans, mom jeans, and low-slung baggy cargos that harken back to the noughties.
I’ve noticed their stylists frequently pair these relaxed bottoms with more fitted tops to balance proportions. For instance, Minji has been spotted wearing navy cargo pants with Nike Cortez Leather sneakers, whereas Hanni often opts for low-waist jeans matched with bralettes under shirts for a classic Y2K silhouette. The versatility of these baggy bottoms makes them perfect for everyday wear, yet they maintain that distinctive newjeans fashion style element.
Cropped tops and graphic tees
The quintet consistently incorporates cropped tops and graphic tees into their outfits, creating that effortless cool-girl vibe they’re known for. Their stylists have been dressing the members in casual fits featuring graphic tees with Y2K-inspired designs, often paired with baggy bottoms for a balanced look.
Another staple in their wardrobe includes Calvin Klein unlined bralettes worn either as standalone pieces or layered under oversized shirts. This styling technique creates interesting proportions and adds dimension to otherwise simple outfits. The contrast between the fitted crop tops and their baggy bottoms perfectly captures that newjeans fashion inspo many fans seek to recreate.
Layering with hoodies and jackets
Layering forms an essential component of newjeans outfits, with members frequently wearing hoodies and various jacket styles to add depth to their looks. Consequently, their repertoire includes check hooded jackets, dugout shirts, and sporty anoraks that enhance their casual esthetic.
Danielle, for example, has been seen in a light pink anorak jacket paired with white baggy jeans and Nike Cortez Midnight Navy sneakers, epitomizing the group’s approach to layering. Moreover, Haerin often incorporates hunting vests with tank tops underneath, creating interesting texture combinations. These layering techniques have become signature elements of newjeans airport fashion, providing both functionality and style.
Chunky sneakers and platform shoes
Perhaps most distinctive in their style are the chunky sneakers and platform shoes that complete virtually every newjeans outfit. The members predominantly favor athletic footwear from brands like Nike, particularly the Cortez model, and various Air Jordan styles.
Their footwear selections range from Salomon’s tech-focused sneakers to COMME des GARÇONS x Nike’s Premier heels, alongside classics like the Nike Air Force 1 and designer options from Balenciaga and Louis Vuitton. These chunky, often platform-style shoes complement their baggy bottoms perfectly, creating balanced proportions throughout their looks.
The prominence of these chunky sneakers in their outfits connects to the broader 90s revival trend, where shoes with the thickest and most serrated soles have become fashion staples. Through their consistent styling, NewJeans has demonstrated how these substantial footwear options can elevate even the simplest outfit combinations.
Breaking Down Member Styles
While NewJeans collectively embodies the Y2K revival esthetic, each member brings her own distinctive style personality to the group. Their individual fashion choices reveal unique interpretations of contemporary trends while maintaining the cohesive newjeans fashion identity.
Minji: Preppy and polished
Minji gravitates toward a confident, bold look that embodies the “blokecore” esthetic. Her wardrobe typically features tailored pieces and structured silhouettes that create a polished appearance. As a Chanel Korea ambassador, Minji often incorporates elegant tweed elements into her outfits yet maintains a sense of Y2K cool. Her style shines through in combinations like boxy striped Stussy shirts paired with cargo pants and Nike Cortez sneakers. Despite her sophisticated approach, Minji simultaneously embraces casual elements, frequently wearing oversized jeans with plaid jackets to balance refinement with accessibility.
Hanni: Playful and sporty
Hanni’s style personality radiates playfulness with a strong athletic influence. Her wardrobes consistently feature sporty elements – from tennis skirts to varsity-inspired pieces. Essentially, her fashion sense mirrors her charismatic persona, making her the perfect ambassador for Gucci and Armani Beauty. At Incheon Airport en route to Milan Fashion Week, Hanni captivated attention in a Gucci sports-inspired V-neck navy sweater paired with a white tennis skirt and mini leather bag. Hanni undoubtedly excels in “hip-hop princess” vibes, often selecting printed knit blouses, baggy lounge pants, and classic footwear like Air Jordans or Timberlands.
Danielle: Chic and feminine
Danielle embodies a chic, feminine esthetic characterized by tailored shapes and cozy hues. Accordingly, she represents brands like Burberry, YSL Beauty, and Celine. Her fashion choices highlight vibrant energy through thoughtfully coordinated pieces that emphasize her silhouette. In collaborations, Danielle presents a sophisticated image – as seen in her CELINE leather jacket editorial, where she effortlessly merged feminine elements with casual styling. Generally, her wardrobe includes statement knit sweaters, midi zipper skirts, and knee-high boots that create elegant proportions.
Haerin: Minimalist and edgy
Haerin’s esthetic combines classic style with punkish, modern accents. As Dior’s ambassador, she demonstrates keen mastery of current trends through her minimalist yet edgy approach. Primarily drawn to clean lines and unexpected details, Haerin creates striking contrasts – like pairing preppy rugby shirts with cargo shorts or basketball jerseys with Calvin Klein bralettes. Her chic elegance often manifests through lace-up leather boots that add punk elements to otherwise simple outfits. Haerin’s style represents the perfect balance between sophisticated simplicity and bold contemporary edge.
Hyein: Youthful and experimental
Though youngest in the group, Hyein brings remarkable fashion versatility as Louis Vuitton’s ambassador. Her experimental approach showcases playful designs alongside unexpected combinations. Simultaneously youthful and sophisticated, Hyein often selects colorful statement pieces like floral print towel bralettes from Marine Serre paired with snake print shirts from Supreme. Her wardrobe features Hello Kitty belts, star-cutout boots, and checkered brown shirts with baggy white jeans – demonstrating her willingness to push style boundaries beyond conventional combinations.
Where NewJeans Style Shines Most
Beyond their personal style preferences, certain occasions highlight the full impact of newjeans fashion esthetic. From casual travel days to high-profile events, these five teenagers consistently deliver memorable style moments.
NewJeans airport fashion moments
Airport terminals serve as runways for the group’s most relatable style statements. Throughout their appearances at Incheon International Airport, NewJeans has mastered the art of comfortable yet fashionable travel attire. Haerin recently created buzz with her Dior-centered airport look featuring a striking Paris map T-shirt tucked into black skorts, completed with knee-length leather boots—creating a distinctly ’60s-inspired silhouette. Indeed, their April 2023 Japan-bound appearance showcased cohesive denim-focused outfits that perfectly embodied their Y2K esthetic while emphasizing comfort. Unlike other K-pop groups who treat airport arrivals like formal catwalks, NewJeans presents style in a more casual, accessible manner that resonates with fans.
Iconic music video outfits
The quintet’s music videos showcase their most experimental fashion moments. Their “How Sweet” video featured three distinct styling concepts, including sporty ’90s hip-hop ensembles with hunting vests, cargo pants, and Nike Cortez sneakers. Additionally, they embraced vibrant American preppy outfits reminiscent of early 2000s high school uniforms, with Danielle sporting a classic blazer over a white shirt paired with gingham shorts. Finally, their Powerpuff Girls-inspired looks for “New Jeans” highlighted their playful side, with each member color-coordinated to match their animated counterparts.
Fashion week and brand events
NewJeans has certainly cemented their fashion credibility through high-profile industry events. As global PR ambassadors for Seoul Fashion Week, they drew unprecedented attention to local designers. Hanni’s front-row appearance at Gucci in Milan (chatting with ASAP Rocky in her “charming Australian lilt”) alongside Hyein’s presence at Louis Vuitton in Paris demonstrated their fashion world influence. During Ul:kin’s show at Seoul Fashion Week, they embraced the avant apocalypse trend—Hanni in a camouflage corset with a black ruffled miniskirt, and Haerin in white distressed jeans with a sheer mesh top.
Behind-the-scenes and casual looks
The group’s everyday style moments often prove equally influential. At a Seoul event, they showcased the power of all-black ensembles: Minji in Chanel tweed, Hanni sporting a Gucci leather minidress, Danielle in Burberry and Anna Sui, Haerin in Dior, and Hyein wearing Louis Vuitton. Even in these simpler, coordinated looks, each member maintained her unique style personality while demonstrating how “simple isn’t boring—it’s stunning”.
How to Recreate the Look Yourself
Creating your own newjeans fashion style requires more than just admiration—it demands practical application of key elements that define their signature look. With a few strategic pieces and styling techniques, you can effectively channel this popular K-pop esthetic into your everyday wardrobe.
Start with denim essentials
As their name suggests, quality denim forms the foundation of any newjeans fashion style attempt. To begin with, invest in pure cotton jeans that allow for easier recycling and avoid microplastic issues. Focus on these key styles:
- Barrel leg jeans with high waists and exaggerated silhouettes that fall at the ankle
- Straight leg options with visible button fastenings in various washes
- Boyfriend jeans that blend comfort with style through their relaxed fit
Remember that authentic non-stretch denim often provides that coveted vintage feel many newjeans outfits showcase. Subsequently, wash them rarely—or as Levi’s CEO suggests, possibly never—and hang them to dry instead of using a dryer.
Mix vintage and modern pieces
The secret behind newjeans airport fashion lies in thoughtful combination of eras. Primarily, start with one standout vintage item as your outfit anchor—perhaps a classic trench coat or retro blouse—then pair it with modern staples. Balance is crucial; if your vintage piece features an oversized or dramatic shape, complement it with fitted modern pieces.
For a cohesive look, stick to neutral or muted color palettes that allow the combination of eras to blend seamlessly. This approach enables you to achieve that distinctive Y2K-inspired esthetic without appearing costume-like.
Use accessories to elevate basics
Even the simplest t-shirt and jeans combination transforms completely with strategic accessories. In line with newjeans fashion inspo, consider adding a belt to create a more pulled-together appearance. Gold jewelry provides another tried-and-tested hack—layer necklaces, bracelets, and rings to add refinement to casual outfits.
Headbands have become particularly significant in newjeans fashion week appearances. In fact, placing a headband at the junction of your forehead and hairline can create a face-slimming effect. Y2K-inspired sunglasses offer an additional way to upgrade lazy day outfits.
Follow #newjeansfashioninspo for ideas
Online platforms overflow with newjeans fashion kpop inspiration. Explore TikTok’s dedicated tags to discover trendy outfit ideas featuring low-rise jeans and styling tips from fellow fans. Pinterest boards specifically dedicated to “new jeans fashion style kpop” showcase countless outfit combinations from performances, airport appearances, and casual moments.
Above all, remember that successful newjeans outfits balance three essential elements: fit, comfort, and style. Your chosen pieces should fit well, feel comfortable, and give you that confident, flattering look that makes the group’s fashion so appealing.
Conclusion
NewJeans has undoubtedly transformed the K-pop fashion landscape with their distinctive Y2K-inspired esthetic. Their ability to blend nostalgic elements with contemporary pieces creates a uniquely appealing style that resonates deeply with Generation Z. Accordingly, their influence extends far beyond music, establishing them as genuine fashion icons for a new era.
The essence of NewJeans’ style lies in their signature elements – baggy jeans, cropped tops, thoughtful layering, and chunky footwear. Though these components seem simple, the magic happens in how they combine them with personal flair. Each member brings her unique personality to the group’s esthetic, whether through Minji’s preppy polish, Hanni’s sporty playfulness, Danielle’s chic femininity, Haerin’s minimalist edge, or Hyein’s youthful experimentation.
What makes their fashion truly special is its accessibility. Unlike many K-pop groups that showcase elaborate, unattainable looks, NewJeans presents a more achievable style that fans can actually recreate. Their fashion feels both aspirational and attainable – a rare combination that explains their massive appeal.
Want to channel their esthetic yourself? Start with quality denim pieces, mix vintage finds with modern basics, and use accessories strategically to elevate simple outfits. Additionally, explore social media platforms for endless #newjeansfashioninspo that can guide your style journey.
The NewJeans phenomenon reminds us that fashion is most powerful when it connects with our authentic selves. Their Y2K revival isn’t merely about nostalgia – it’s about finding freedom in self-expression through clothes that feel both comfortable and cool. As they continue to evolve as artists and style icons, one thing remains certain – NewJeans has forever changed how we view K-pop fashion, proving that sometimes the most impactful style statements come from the most unexpected places.
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